We create powerful messaging to effectively influence audiences using customized marketing and communications tools, including:
Writing & Editing
Email Newsletters, or E-Newsletters, are essential if you want to grow your donor base and increase giving levels.
They are a valuable tool for developing and growing your email list, converting subscribers, and building trust and loyalty with your audience.
A digital newsletter is a cost-effective way to build relationships and maintain regular contact with community partners, volunteers, as well as current and potential donors.
They may contain important updates and other useful information. In fact, they are crucial for taking your brand marketing to the next level.
Print newsletters continue to be an effective marketing tool even in the digital age.
Unlike the E-Newsletter, print newsletters don’t have to make it past spam filters, and they don’t require an opt-in.
They have a longer shelf life than email, a higher response rate, and a better chance of getting seen. However, print newsletters cost more to produce than e-Blasts, but, because of this, consumers view them as more valuable.
The benefits of sending out a newsletter
A well-executed newsletter is an essential tool of marketing and fundraising, meeting a range of objectives in one regularly distributed package.
With a well-written and professionally designed newsletter, you can:
- Build brand identity, loyalty and trust by sharing expertise, useful information and industry-related stories in your own unique style and voice.
- Educate your audience, customers and potential donors on what makes your organization unique.
- Improve retention rates by staying top-of-mind and nurturing pre- and post-donor relationships.
Newsletter content ideas
To get the most out of your newsletter, the content needs to align with your marketing objectives and should be a mix of informative, industry-related articles and interesting content that your audience will enjoy reading.
Show who we are as an organization, which can be anything from a spotlight on an employee to articles about people who benefited from your programs.
One of the goals of a newsletter is to help build better relationships. So, all newsletter content should be useful or entertaining and be written with the reader in mind. Avoid being too salesy, pushy or off-putting.
The following content ideas are great for accomplishing this.
Nonprofits and other social-impact organizations use monthly, bimonthly, and weekly newsletters to update their supporters about their latest events and achievements.
When executed properly, a newsletter will help you get regular support for your nonprofit’s cause and mission, get engagement and traffic to your website and maintain a relationship with your supporters and volunteers.
Email marketing is the most effective way for nonprofits to build awareness, acquire leads, convert prospects, and retain current customers, even compared to social media.
An email address is extremely valuable, because it provides you with a direct line of access to your subscribers. In exchange, they expect content that is valuable, engaging, and relevant.
Sign up for a complimentary consultation to discuss your goals.
BayCare Health System
American Hospital Association
American College of Nurse-Midwives
Jewish Federation & Foundation of Northeast Florida
Jewish Family Services of Broward County
Rabbi Alexander S. Gross Hebrew Academy
Lori Schottenstein Chabad Center of Columbus
Chabad Jewish Center of West Pasco
Chabad Naples Jewish Community Center
The Shul of Bal Harbour
Schedule a complimentary consultation.