Creative Solutions

We work with passionate, mission-driven enterepreneurs and executives, providing personalized consulting and guidance throughout the process.

Specialties include Jewish nonprofits; women-owned businesses; integrative and functional health care; schools; and arts organizations.

Services include public relations, marketing, fundraising, social media, newsletters, and website creation with blogs and SEO.

PUBLIC RELATIONS

We produce campaigns that build awareness, increase donations, and support growth. We do this by engaging with your target audiences and drawing them into a relationship with you. We know how to get people’s attention and keep it.

We are expert writers covering a variety of industries. Our custom content has appeared in brochures and websites, while our ghostwritten bylines have been published in magazines and newspapers.

From website development to email marketing and social media, we make sure you stay ahead of the curve, while maximizing SEO and improving brand presence.

WEBSITES

From choosing a domain name to launching your site, you can be involved in the process as much or as little as you want.

Fonts and colors, images and photos, themes, bios, blogs and testimonials, your customized website will tell your story to the world — and most importantly, to your target audience.

Your website can be integrated with your social media campaign, giving you a consistent and powerful online presence.

NEWSLETTERS

Email newsletters are a valuable tool for building trust and loyalty with your audience.

A digital newsletter is a cost-effective way to build relationships and maintain regular contact with community partners, volunteers, as well as current and potential donors.

Print newsletters continue to be an effective marketing tool even in the digital age.

Print newsletters don’t have to make it past spam filters, and they don’t require an opt-in.

They have a longer shelf life than email, a higher response rate, and a better chance of getting seen. In general, people view printed newsletters as more valuable, and they are more likely to be read.

SOCIAL MEDIA

Developing a social media content strategy helps you focus on the right audience, the right keywords, and the right message.

So, what goes into a social media content strategy? Some types of content work best on certain social media platforms, like video on YouTube, text on Twitter, images on Instagram, short-form to long-form text on LinkedIn and Facebook, and short-form-video content on TikTok.

But that doesn’t mean you can’t get creative with the types of content you use. Plus, there are other types of content like visual campaigns and contests that can really encourage engagement.

The goal of your social media content strategy is to plan out what you’re going to share and when. This also makes it much easier to use social media analytics to find out what types of content work best on each platform for your specific audience.

FUNDRAISING

We help organizations create successful fundraising programs and materials, including strategy, pitch decks, emails, direct mail, as well as customized thank-you letters and gifts.

Successful fundraisers get people to care about a mission and compel them to act. With the right mindset and approach, you’ll have the confidence and clarity to reach your fundraising goals.

Here are some tips for creating successful fundraising materials.

Believe in What You Do

It can be uncomfortable asking people for money. You have to know your “why” and be able to express that clearly.

Say it Well

Even if you have a great reason to ask for money, you have to articulate it well—so spend time focusing on the way you’ll present your program to others.

Appeal to Emotions and Logic

In most cases, people want to give money to feel like they’re making a difference, but they also want to believe they’ve made a wise decision.

If you focus only on their emotions, it might leave them wondering if a donation or investment is a sound decision.

But if you focus solely on the logic, it may come across as cold and robotic.

That’s why it’s important to appeal to people’s emotions AND logic. This helps your donors see that your enthusiasm and passion, as well as the solid foundation behind your ideas.

Be Direct

Successful fundraising materials talk directly to the reader without being too formal.

Don’t be afraid to use “you” and other personal pronouns in the writing. For most fundraising materials, you should be using a conversational style that talks directly to potential donors. This will help you better connect with them.

Another element of being direct is to make sure donors know what you want from them. Don’t make them guess what you’re hoping they’ll do next. Make your “ask” clear and direct.

Understand the Donor

Do research—know your audience, what they care about, and what motivates them.

Raising money can be challenging, but with these tips you’ll be well on your way to having fundraising success. If you believe in your institution, you also need to believe that raising funds is an honor and a privilege.

It’s a Mitzvah to Ask

The first tractate of the Babylonian Talmud, Bava Batra, says, “He who causes others to do good is greater than the doer.” If a person convinces another person to give, his or her reward is greater than when giving personally.

The Hebrew play on words, “mi-aseh min ha-oseh,” means greater is the one who activates than the one who acts. The word “mi-aseh” is a causative verb. It’s about enabling, leading, inspiring and guiding. The other person still makes the choice to act in the end, but the asker has a hand in directing the action.

When you ask someone for tzedakah, you are leading them to perform a righteous act and helping them to change the world.

In the same tractate, it says, “and they that be wise shall shine as the brightness of the firmament and they that turn many to righteousness are like the stars forever and ever.” The askers are likened to bright stars in the sky.

You can look at fundraising as a way to bring people closer to your mission, and to G-d.

I am so, so happy and satisfied with my experience using Mindy Rubenstein. I cannot recommend her highly enough! Aside from being pleasant and kind and an absolute joy to work with, she is technically proficient, works quickly, and is responsive.

Mindy is also extremely creative. She is an excellent writer, and has suggested many great ideas for my website, both graphically and textually, that I have happily implemented. She has great vision, skill and is highly competent, and combines all these things expertly and effortlessly.

She also works very consultatively, and I felt and still feel, like we are partners in my website, and therefore, even in my work. People are amazed with how the site looks, and that includes me. I recommend Mindy highly, she is an expert at what she does.

– Rabbi Yosef Resnick, owner, Helix Wellness Center

Read more testimonials here.

ABOUT


Mindy Rubenstein, M.A.

Director Mindy Rubenstein has worked as a professional writer, editor and designer for more than 20 years, with hundreds of articles published in print and online, including Florida Trend, the Tampa Bay Times, Chabad.org and others. She received a national journalism award for religion writing in the secular media. 

She also developed a unique mix of high-level PR and marketing projects for organizations such as BayCare Health System, American Hospital Association, and Jewish nonprofits such as Federation, Chabad, and Jewish Family Services. 

She founded and runs NisheiORA, a nonprofit devoted to helping Jewish women express themselves through art and writing.

Depending on the size and scope of the project, Mindy works independently or with a talented team of professionals, creating award-winning work.

Sign up for a complimentary consultation to discuss your goals.

Clients include:

South Florida Integrative Health Center

Helix Wellness Center

BayCare Health System

American Hospital Association

American College of Nurse-Midwives

Jewish Federation & Foundation of Northeast Florida

Jewish Family Services of Broward County

StandStrong

Rabbi Alexander S. Gross Hebrew Academy

LifeTown

Lori Schottenstein Chabad Center of Columbus

Chabad Jewish Center of West Pasco

Chabad Naples Jewish Community Center

The Shul of Bal Harbour

Schedule a complimentary consultation.


Apply to receive a complimentary logo and website.

CLASSES

We offer dynamic and creative classes and programs for children and adults.

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